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Professional Networking Platforms in Germany, U.S., UK, Korea and China

Globally, according to Forbes, “LinkedIn is, far and away, the most advantageous social networking tool available to business professionals today.” Of all the global professional networking sites, LinkedIn is also the largest, with over 238 million users in over 200 countries and territories around the world…and professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.

But, is LinkedIn so popular and widely known in other countries? What other social media platforms and social networking do other countries use for professional networking? Let’s take a look at Germany, U.S., UK, Korea and China:


  • XING: the German business network, XING, was founded four years before LinkedIn. In 2016, the company touted its biggest user growth ever in Q3, with over 11 million XING members in the DACH region of Germany, Austria, Switzerland. About 76% of all XING page views come from Germany, and 90% from the D-A-CH area, Germany, Austria and Switzerland.
  • LinkedIn: LinkedIn is growing faster than Xing. Xing still leads the way with over two million more users in Germany than LinkedIn, however the latter is catching up quickly. In 2017, LinkedIn reached 11 million members in the German-speaking countries of Germany, Austria and Switzerland, while Xing reached thirteen million members in the region.


  • LinkedIn: LinkedIn remains popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less. There are roughly 150 Million users on LinkedIn in USA (equalling ~25%).
  • YouTube: *73% of Americans are on YouTube


  • We couldn’t find much information on the UK, except that 9 – 11 Million users on LinkedIn in UK


  • LinkedIn: According to a new report by Recorded Future, LinkedIn emerged in 2018 as the favorite ‘Western social media app’ among the privileged few North Korean families who have been trusted with internet access.
  • Kakaotalk: 99% of Koreans use KakaoTalk…and frequently. It’s a messaging app similar to China’s WeChat. KakaoTalk is still a darling of Daum Kakao. As of September 2016, KakaoTalk has roughly 50 million active users worldwide. Facebook has about 16 million monthly active users in South Korea, and KakaoTalk has 41.49 million in South Korea. That’s 41.49 million in a country of 50.62 million. Think about that for a second. Kakaotalk is a more social platform than professional.


  • LinkedIn: There are 42 Million users on LinkedIn in China. *The latest is that the U.S. is using LinkedIn to recruit Chinese spies…that’s all over the news so I can’t imagine LinkedIn is too popular right now. That being said, I’m not sure how seriously Chinese senior executives are taking that. 
  • Maimai: Launched in Fall 2013, Maimai is aimed to connect professional workers and offer employment opportunities. The service now claims over 50 million users. As a Chinese counterpart of LinkedIn, Maimai has competed head-on with LinkedIn since its establishment, and gradually gained an upper hand with features tailored to local tastes. Maimai received a $200 million D Series investment in April 2018.
  • WeChat: WeChat is extremely popular and has reached 1 billion monthly active users after the 2018 Chinese New Year. What brands are doing on WeChat. This is more of a social platform than that of LinkedIn.

Have more questions? Tweet me. Also, don’t miss our Best Social Media Advice ever.

I'm a bilingual Peruvian-American who specializes in social media marketing in the U.S. and Latin America, with a strong focus in developing strategy for startups and nonprofit organizations. I have ten years of practical experience in branding, digital marketing and social media. In 2017, I founded SAAV Media, a social media marketing studio advancing brands through captivating Spanish-speaking audiences with culturally-relevant content. We provide project-based and monthly retainer services managing social media marketing tasks. Also, I #workfromanywhere, am fluent in both Spanish and English and am always looking for new collaborations.

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