Frequently Asked Questions

WHY SHOULD I invest in SOCIAL MEDIA?

Of all adults with internet access, 71% use social media. Social platforms connect you quickly and creatively with your customers, increasing awareness about your brand, and converting your leads into sales.

More than three billion people around the world use social media every month.

Social media is the most effective way for many to reach the masses, measure and convert, telling users your story with an authentic approach.

WHAT SOCIAL PLATFORMS SHOULD I USE?

We like to get to know each client on an individual basis because every brand is unique, and you are the expert on your ideal user. Deciding which social media platform(s) to spend time on depends on factors like where your audience is located, what products and/or services your business provides, and who your ideal user is. We will work closely with you to understand your business objectives and build out an effective plan.

how often should i post on social media?

Posting frequency depends on your resources and audience. The goal is to generate quality content that your audience will love and reach as many qualified eyes as possible. Never sacrifice quality for quantity. Our rule of thumb goes as follows:

• If you have the budget to promote your posts with a monthly advertising spend, then we recommend posting 3x per week because your 3 posts will reach new audiences and generate a lot of engagement.

• If you do not have an advertising budget, we recommend posting 5-7x per week as organic reach will only engage roughly 6-10% of your audience.

should i pay for social media advertising?

Advertising on social media gives your brand instant visibility. Did you know that Facebook and Instagram posts from friends and family now receive priority? This means organic reach for brands on social media is declining even more rapidly than before. The sheer volume of posts makes connecting with your audience a statistical improbability. However, paid ads allow you a guaranteed place on the user’s feed, giving you a direct window of opportunity to engage, generate emotion and subsequently drive leads, website traffic, and ultimately sales!

HOW DO WE MEASURE ROI ON SOCIAL MEDIA?

To measure social media Return on Investment (ROI), we work with you to set a measurable goal, such as more followers, higher engagement rate, faster response time, more purchases, sign-ups, downloads, more website traffic, etc. Then, we install a Facebook Pixel on your website and request access to your Google Analytics so we can track website traffic and monitor conversions attributed to your social media campaigns. Using these measurements, we’re able to assign monetary values to specific actions taken on your website, subtract that from your overall ad spend and determine your ROI.

hOW DO I GAIN MORE FOLLOWERS ON SOCIAL media?

To gain more followers organically, understand your brand’s audience, provide valuable, creative and emotional content, constantly and proactively engage with your audience, incorporate hashtags, and be consistent to organically grow your followers. Couple that with a minimal ad spend targeting a qualified audience of potential users to your Facebook and Instagram and watch your audience increase month over month!

What is the difference between an ad and an organic post?

Anything published on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track organic social media efforts.

Paid social media is influenced by advertising dollars. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, and video ads.

On average, we witness a 30x increase on posts with ad spend versus organic.